Brand Management 101: 101 Lessons from Real-World Brand Management 101: 101 Lessons from Real-World Marketing

By Mainak Dhar

101 Lessons from Real-World Marketing

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you’re a Marketer, a student or someone with an interest in the subject, you won’t think of Marketing quite the same way again after reading Brand Management 101!

101 Lessons from real world Marketing-

* What developing great TV advertising and dating have in common.
* Why shopping is like speed dating.
* What dealing with a burglar in your home can teach you about defending against competition.
* What Greek mythology can teach you about pricing decisions.
* The Ps of Marketing no textbook teaches you about.

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